My Escapes Singapore Bustling, Colourful Singapore Attending ad:tech 2011

Attending ad:tech 2011

My job wasn't travel writing back then, but overall e-business and, especially online marketing - and being deep in this business, I couldn't leave ad:tech out...
This trip was a mixture between a business trip and leisure escape.

The ad:tech event was a combination between a conference and an expo, held in Suntec City, at the remarkable Suntec Singapore International Convention and Exhibition Centre.

It was ideal for learning about what's new in the filed of e-business and networking a bit with other people working in my field.

The sessions kept me with my eyes and ears wide open and at some point I could barely choose which speech to attend (there were so many held at the same time).

Real life events, networking and discussing business with other like-minded people proves extremely beneficial

I generally don't like open discussions when 4-5 person panel talk on the stage (which in my opinion is pointless), but rather the 1-2 person presentations, keynotes - so, I focused on the latter.

ad:tech 2011 was a lot more fruitful, richer in all ways than the previous event that I attended in Finalnd - IMC in Helsinki (in autumn 2010).

I was lucky to find out deep details about the business models of some of the speakers and I was amazed about how developed the Southeast Asian e-business environment is.

It felt uplifting, as I learned so much during the mere 2 day event. I met new interesting people and, I was also able to learn deep details about successful online business models.

The after parties were great. Actually: there were two events. One at the end of each day. While I felt a bit exhausted, it was great communicating with other Asian youngsters.

Anyway - ad:tech was also a great place for eating - checking out new foods that I hadn't known about. See photos of what they served on this page.

Comments

comments powered by Disqus